Prompting

Prompt Templates for Marketing Teams

Fifteen AI prompt templates for marketing: positioning, audience research, ad copy, emails, landing pages, SEO briefs, social posts and campaign analysis.

By AIEmulate Editorial TeamPublished 2 min read

A marketing team’s whiteboard with sticky notes next to a laptop
Illustration: AIEmulate / AI-generated.

Key takeaways

  • Give the model your audience, offer, tone and goal every time; save them as a reusable brief.
  • Ask for several options and pick, rather than accepting one answer.
  • Fact-check claims and keep your brand voice consistent with a style guide.
On this page

Marketing is one of the most practical uses of AI: drafting, researching and testing ideas faster. These templates work in any major AI assistant. Replace the brackets with your details.

Start with a reusable brief

Paste this at the top of every conversation, or save it as custom instructions:

“Company: [name]. Product: [what it is]. Audience: [who, pain points]. Tone: [e.g. warm, expert, plain English]. Avoid: [claims, words]. Goal: [awareness, sign-ups, sales].”

See custom assistants explained for saving this permanently.

Strategy and research

  1. Positioning: “Suggest three positioning statements for [product] against [competitors], each with a one-line rationale.”
  2. Audience research: “List the top 10 questions [audience] asks before buying [product]. Group them by stage.”
  3. Messaging hierarchy: “Create a messaging hierarchy: one core message, three pillars and proof points for each.”

Copywriting

  1. Ad copy: “Write five ad variations for [channel], each under [length], each using a different angle: benefit, pain point, social proof, urgency, curiosity.”
  2. Email: “Write a [welcome/promotional] email for [audience]. Subject line options ×5, preview text, body under 150 words, one clear call to action.”
  3. Landing page: “Draft a landing page outline: headline options, subheadline, three benefit sections, objections with answers, and a call to action.”
  4. Product descriptions: “Write a 60-word product description for [product] focused on [benefit], in our brand tone.”

Content and SEO

  1. SEO brief: “Create a content brief for the keyword [keyword]: search intent, suggested H2s, questions to answer and internal link ideas.”
  2. Repurposing: “Turn this article into a LinkedIn post, three short social posts and an email summary.”
  3. Headlines: “Give me 10 headline options for [topic], mixing how-to, list and question formats.”

Social media

  1. Content calendar: “Plan four weeks of posts for [platform] around [themes], three per week, with post ideas and formats.”
  2. Replies: “Suggest a friendly, on-brand reply to this customer comment: [comment].”

Analysis

  1. Campaign review: “Here are campaign results: [data]. What worked, what didn’t and what should we test next?”
  2. Survey analysis: “Group these open-ended survey responses into themes, with counts and representative quotes.”
  3. Competitor review: “Summarise the messaging on these competitor pages and identify gaps we could own: [text].”

Quality control

  • Fact-check every claim; advertising rules require claims to be truthful and substantiated.
  • Keep your voice consistent with a short style guide in your brief.
  • Don’t paste customer personal data into unapproved tools.

For the fundamentals behind these templates, see our prompt engineering guide.

Frequently asked questions

Can AI write marketing copy that converts?

It can produce strong drafts quickly. The best results come from human editing and testing variations with real audiences.

Should we disclose AI-generated marketing content?

Follow your local advertising rules and platform policies. Transparency is increasingly expected, especially for images and endorsements.

How do we keep brand voice consistent?

Use a saved brief with tone rules and examples, and edit outputs against your style guide.

Sources

  1. US Federal Trade Commission — advertising and endorsement guides

Every article is edited by a human and checked against our editorial policy. Spotted a mistake? Tell us.

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